Three Legs, One Operator: Why I Stopped Hiding Two of My Three
I run a 13-person engineering firm.
I'm building an AI venture on the side.
I produce house music after-hours.
People keep asking me how I do all three at once. The question is backwards.
Nobody runs just one thing
We all have a day job, things we build on the side, crafts we keep alive because they keep us sane, family we show up for. The surfaces are different. The operator inside is the same.
It all runs on the same discipline. The focus that gets through a hard quarter at the firm is the focus that finishes a track at 2am. The patience that sits through a 200-page tender is the patience that ships a side product on weekends.
So it made no sense to keep publishing about one of mine and act like the others don't exist.
My three legs, with the numbers
ACE Consultancy. 13-person civil and architectural engineering firm in Suriname. Primary focus. The operating anchor. The thing that pays for everything else and teaches me how to run people.
SigmaMetrix AI. Building AI tooling for AEC firms on the side. First customer in the pipeline. Pre-revenue, post-validation, getting closer every week.
Holomind. Producing house music. 15 years deep. Zero followers. I gave up on turning it into a business last month, and the work got better.
What the three actually share
What these share isn't the topic. It's the operator. Same brain. Same prioritisation filter. Same discipline applied to wildly different surfaces.
The discipline that builds a profitable consulting firm is the same discipline that ships an AI product. The decision-systems I use for ACE are the ones I use to pick which Holomind track to finish. The patience the music has taught me shows up in how I price a tender.
The legs don't compete. They feed each other.
The cost of hiding two of three
The thing nobody tells multi-venture operators: hiding two of your three behind one brand costs you the only thing that compounds at scale.
Trust transfer.
Readers don't just trust a brand. They trust the person running it. When you spend a year building credibility on LinkedIn for one venture, and then quietly stand up a second one under a different name, you start the trust clock from zero again. Same operator. Same standards. Same track record. Zero accumulated proof, because none of the proof followed you to the new surface.
The fix isn't picking one and dropping the others. The fix is putting your name on the stack.
Why I'm publishing all three
ACE, SigmaMetrix, Holomind, all out in the open. Documenting what works, what fails, and what each leg teaches the others.
The engineering firm will still get rigorous engineering posts. SigmaMetrix will still publish the deep-dive technical work on AI in AEC. Holomind will still release music when it's ready and stay quiet when it isn't. None of those streams change. What changes is the byline.
The person running them is one person. From here on, the byline says so.
What I'd ask you
What's the second thing you're running that you don't publish about yet?
And what's the cost of keeping it hidden?